Creating Access and Opportunities for Women
We are committed to understanding and meeting the needs of women customers, who are fast becoming key household earners in markets where, traditionally, men have held these roles. As women continue to make inroads professionally, we identified a gap in the market for products designed specifically for their financial safety and health.
LifeCare Beautiful is offered in Nepal and has been specially designed for women, providing coverage for loss of life and female-centric diseases, namely breast and cervical cancer, the two most common cancers affecting women in Nepal.
Eve Female Care Health is a critical-care product offered in Lebanon, designed for women diagnosed with cancer, which pays them a lump sum upon diagnosis to help cover medical costs and other expenses.
Lady Care, offered in Greece, is a preventive healthcare program focused on gynecological cancer. It provides annual preventive control, monthly support, a one-time payment for diagnosis, and an aesthetic surgery rehabilitation benefit.
Women’s Protect is a product specifically designed for women in the Gulf and covers female cancers. It also helps women stay happy and healthy by offering exclusive discounts on a variety of health and wellness benefits. Women who buy this product will receive 15% to 50% off dental, optical, and nutritional services, as well as discounts on gyms and spa facilities. Many of our products in EMEA cater to low- and moderate-income families. These products protect many of our customers against death, sickness, or disability in Cyprus, Greece, our Gulf markets, Lebanon, Czech, Slovakia, and Ukraine.
Life for Lucy is a critical illness product offered in Ukraine, exclusively for women.